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The geographic details from an IP can be supplemented and refined with other proxies or information to narrow the variety of possible locations. For  I Found This Interesting , with mobile devices, advertisers can often use a phone's GPS receiver or the location of close-by mobile towers. Cookies and other persistent data on a user's maker may supply assistance narrowing a user's place further.

Many banner ads are delivered by a main advertisement server. Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive aspects utilizing Java applets, HTML5, Adobe Flash, and other programs. Frame advertisements were the first type of web banners. The colloquial use of "banner ads" typically describes traditional frame ads.

The Interactive Marketing Bureau's Ad Unit Guidelines proposes standardized pixel dimensions for advertisement units. A pop-up ad is shown in a brand-new web internet browser window that opens above a website visitor's preliminary internet browser window. A pop-under ad opens a new internet browser window under a site visitor's initial internet browser window.:22 Pop-under ads and comparable innovations are now recommended against by online authorities such as Google, who mention that they "do not excuse this practice".

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Drifting advertisements might vanish or end up being less meddlesome after a pre-set time period. A broadening advertisement is a rich media frame ad that changes measurements upon a predefined condition, such as a preset quantity of time a visitor invests in a webpage, the user's click on the ad, or the user's mouse motion over the ad.

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A trick banner is a banner advertisement where the ad copy mimics some screen aspect users frequently experience, such as an os message or popular application message, to cause advertisement clicks. Trick banners typically do not discuss the advertiser in the initial ad, and thus they are a kind of bait-and-switch.

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" News Feed Ads", likewise called "Sponsored Stories", "Boosted Posts", typically exist on social networks platforms that provide a constant stream of info updates (" news feed") in controlled formats (i. e. in similar sized small boxes with a consistent design). Those ads are intertwined with non-promoted news that the users read through.